Ginesys

  Amazon Marketing Services (AMS) is more than paid ads — it’s the growth engine that amplifies discovery, improves conversion signals, and feeds the organic ranking loop.  If you want your listing to climb search results, treat AMS as a test-and-scale platform that complements strong listing fundamentals, inventory health, and customer experience. Start with the Ranking Math (and Measure It) Amazon’s ranking favors listings that are relevant and convert. Two metrics dominate: click-through rate (CTR) and conversion rate (CVR). Ads drive the clicks; listing quality converts them.  Prioritize ad tactics that raise CTR and send high-intent traffic to pages that are already conversion-ready (clean title, fast images, clear bullets). Tracking CTR → CVR → sales velocity helps you map ad spend to organic uplift. 1 — Structure Campaigns to Learn Fast Don’t lump keywords and ASINs into one messy campaign. Use a clean naming convention and split by intent: Brand vs. generic camp...

  In today’s fast-paced retail environment, having an efficient and intelligent Point of Sale (POS) system is not just a luxury, it’s a necessity.  Whether you’re running a small boutique or scaling up a multi-store chain, the right POS system can transform how you bill customers, manage inventory, and deliver consistent, satisfying experiences that build loyalty. 1. Smoother, Faster Billing A modern POS system streamlines the checkout process with speed and accuracy. Instead of manually tallying up items, scanning barcodes, and calculating discounts, the system does it all in real time — reducing queue times significantly. Pre-loaded product databases cut down on lookup errors. Built-in tax calculations apply appropriate GST or sales tax instantly. Instant payment options (card, mobile wallets, or cash) allow for quick and flexible checkout. For customers, this means a frictionless experience. For staff, it minimises mistakes and lets them serve more people, faster. 2. Impro...