The Impact of Voice Commerce on D2C Ecommerce Platforms
Voice shopping is becoming more popular, and this is changing how customers use direct-to-consumer (D2C) eCommerce sites. The rise in demand for voice-controlled gadgets such as Apple's Siri, Google Assistant, and Amazon Alexa has made shopping more easy and hands-free. For D2C brands trying to maintain their competitiveness in the digital market, this change offers both opportunities and challenges. Here's how voice commerce is affecting D2C eCommerce platforms and some strategies that firms may use to capitalise on this trend. The Growth of Voice Commerce Using voice commands to look for products, make purchases, and manage orders is referred to as voice commerce, or v-commerce. Millions of people use voice-controlled devices to accomplish daily tasks, including shopping, showing the growing adoption of this technology. Industry reports indicate that voice commerce is expected to develop greatly in the upcoming years due to its convenience. This development is transformativ...